Refresh Your Bike Benefits for Spring
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Snow may be on the ground now, but spring is around the corner. Take this opportunity to examine how your workplace is supporting bike commuters, and read on for cost-effective and high impact ideas to improve the experience for your employees.
If you’ve ever had the pleasure of riding an electric bike to work on a well-maintained bike route, you can skip ahead to the next section because this part will be obvious.Â
For the rest of us, it can be hard to realize just how much the biking experience has improved in the past five years in the US. A lot happened during the pandemic (an understatement), including a bike lane boom. While traffic was down and crews were able to work safely outside, cities built a ton of new bike lanes. Nearly every US city added dozens of miles of bike lanes: 100 miles in Denver, 115 miles in Austin, 50 miles in Pittsburgh, 43 miles in Providence. The list goes on. And most of these bike lanes build upon newer design safety standards, with buffers and full grade separation. There are simply a lot more places where it’s safe to bike.
At the same time, electric bikes have gotten a lot more reliable, lighter, and affordable. Good entry-level e-bikes start at around $1000, with cheaper options and the secondary market available, too. Many cities across the US offer rebates for e-bikes, driving the price down even further.
For the commuter who isn’t ready to commit to owning an e-bike, bike share continues to expand and improve. Most major cities, and many smaller ones, offer electric and standard bikes to rent for short trips, with new systems rolling out and expanding every year. Check out bikeshare ridership trends from the Bureau of Labor Statistics.
Now apply all of these trends on top of the fact that more than half of all trips taken in the US are under three miles – perfect biking distance.
And that employees who bike to work are less likely to develop heart disease and cancer, and in generally live longer lives. And that people who bike are happier while traveling than people who drive. And that replacing just one car trip a day with a bike trip can reduce one’s transportation-related carbon footprint by two thirds.
Sure, some people aren’t ready to bike yet, and biking may not work for every trip, but biking works for a whole heck of a lot, and is only getting better.Â
So what does this mean for your employees?
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We’re going to split this into three categories: facilities, culture, and financial.
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After someone arrives at work on their bike, where do they go? Where does their bike go? Do they have to walk a long distance, leaving their bike outside in the elements? Do they have to drag their bike up and down stairs, to lock it up in an unwelcoming windowless corner? Or is there a bright, secure, accessible location ready to welcome them to work?
Key factors to consider when designing your office bike parking:
Check out our post from last year’s tour of office bike parking in Cambridge for more info and inspo.
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Unlike driving alone to the office, biking can be a shared experience, and many people enjoy sharing it. Bike to Work Month every May makes it easy to schedule group rides, informational sessions, and challenges to kick off the conversation after each spring thaw.
Every city celebrates Bike to Work Month differently, so check out the local organizations in your community. Many are hosted by local advocacy groups that organize events throughout the year. Some highlights:
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“A really comprehensive bike commuter program is a lot less expensive than I think most people realize. Even for a university, you’re talking in the tens of thousands of dollars, not in the hundreds of thousands of dollars. And that’s to get the best available program on the market.” Worth Smith, founder of NEMO mobile bike repair from our interview in 2024.
When employers subsidize the costs of driving to work, shouldn’t the same be true for biking?
Even though bike benefits aren’t eligible for tax-free federal subsidy like transit and parking, many employers still choose to offer bike benefits as a tax benefit. Looking around the US, those benefits often look like:
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Most legacy benefit providers struggle to offer bike benefits, because they’re newer and don’t fit as cleanly into the healthcare/retirement model. But bikes are the future, and modern workplaces need modern commuter benefits.
To learn more about how your workplace can refresh its bike benefits in time for Bike Month, contact Jawnt today.
The latest commuter benefit trends, transportation news, and more.